Why should golf players get to have all the fun?
Ace is a vintage luxury tennis brand designed with love (pun intended) for on and off the court. Clearly inspired by classic sporting good brands, I used dated imagery and a monoline script wordmark to evoke a sense of familiarity and nostalgia in the viewer. However, paired with the juxtaposed contemporary san serif type and the vibrant, high-contrast color palette, Ace is anything but cliche. This branding is a fresh West Coast spin on an otherwise dull cultural experience.
