Ace Tennis
A visual love letter to vintage golf brands, except it's tennis and inspired by Tyler, the Creator
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/c9b8a22c-0c62-4a22-aa16-7acf1ed9fb5e_rw_1920.png?h=67c21a42e9be7398a196398db0a03dde)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/357758c9-4e69-496d-b536-194659f9cdf1_rw_1200.png?h=39a747162bc39e91f6b878acd9812f2a)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/a221cba3-c00a-44c3-b572-43090c83228e_rw_1200.png?h=66d461d12aac6e5af9621c9c4116c08e)
Why should golf players get to have all the fun?
Ace is a vintage luxury tennis brand designed with love (pun intended) for on and off the court. Clearly inspired by classic sporting good brands, I used dated imagery and a monoline script wordmark to evoke a sense of familiarity and nostalgia in the viewer. However, paired with the juxtaposed contemporary san serif type and the vibrant, high-contrast color palette, Ace is anything but cliche. This branding is a fresh West Coast spin on an otherwise dull cultural experience.
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/9057cc11-ef98-4cc8-b0a1-afbfdf2e4d66_rw_1200.png?h=26599e8adc6cc5b3a4768820985e5896)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/6b1a5c6a-af5f-4cec-b521-ae505409bef8_rw_1200.png?h=4ba3273a8f4bf296d477cb3108bee581)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/620e1676-7436-4f32-8703-96440bbe109e_rw_1920.png?h=24a7d7dc6e7c82eaa293271815f7e5ce)