InTandem
Rebranding this minority-focused startup accelerator to be more welcoming, polished, and inclusive
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/0e05127f-5af6-4c98-8a00-27ab320ddd68_rw_3840.png?h=394275f424fb08764ab2addb4c404280)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/8ac5998b-5b60-43ce-950a-5c3c48cf059b_rw_3840.png?h=ed7a4350eb2e8c3936dfbb96aaffc045)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/d7cc3ae6-3739-4351-908a-ef6cedbc56e2_rw_3840.png?h=97ba5eb34ee523b2c7238caa57dd135e)
Homepage Wireframe
I applied the branding across a basic webpage template, expanding the identity into a language of text formatting (H1-H3), dynamic typesetting to mirror the wordmark, and a hierarchy of colors.
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/581ca80a-41f5-405b-94e8-26e2b5902ad7_rw_1920.png?h=c9ef0a7fc7eeef2266d29c4f671aff2c)
NFT Access Badge
I created a future-forward NFT access pass for the brand to share with their community; while it's derived from the original brand identity, it taps into the trendy web3 grainy gradient aesthetic to resonate with the target audience. To build recognition, I kept the hand brand mark as a focal point and added outlines to create a sense of movement and integration with the tyoe.
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/01fec097-4e55-47ac-84d6-9beea9ab8583_rw_1200.png?h=f6da7cec34ff35f30ea5778722897a2a)