Rebranding this minority-focused startup accelerator to be more welcoming, polished, and inclusive
Homepage Wireframe
I applied the branding across a basic webpage template, expanding the identity into a language of text formatting (H1-H3), dynamic typesetting to mirror the wordmark, and a hierarchy of colors.
NFT Access Badge
I created a future-forward NFT access pass for the brand to share with their community; while it's derived from the original brand identity, it taps into the trendy web3 grainy gradient aesthetic to resonate with the target audience. To build recognition, I kept the hand brand mark as a focal point and added outlines to create a sense of movement and integration with the tyoe. 

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