![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/22422009-1ba4-4402-876f-168c7848540e_rw_1920.jpg?h=e9ccdbc3a012a30822bbd2b77f9ac2e9)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/1a0f1aa0-1f40-4374-a3f2-cf502a1f73ed_rw_1920.jpg?h=d08fb0de1fed8a5d6871438c2b7c0b6f)
This brand may be zero-proof, but it's 100% fun. True to its central idea, this Proofless branding is proof (pun intended) you can have a great time without alcohol. I set out to create a visual identity and packaging that would be light and full of life while remaining clean, chic, and mature.
Now, Proofless looks, feels, and tastes like summer all year long. O blended an unexpected trio of characterful fonts, a warm yet muted color palette, and a beach-based creative direction to create a dynamic brand personality that no other drink can claim: artisanal, trendy, and familiar all at once.
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/f4caa692-63fe-4bb6-b737-ccfb7d3c1644_rw_1920.jpg?h=b8218f9db9dee24f687129d70e587465)
![](https://cdn.myportfolio.com/f1d19acc-6dde-4596-993f-1ebc391e7c88/9e8510a1-1daf-4f62-ae43-37bf74846b4d_rw_1920.jpg?h=21a1123c7e9fbf29f0ad148264bdcf5f)