This brand may be zero-proof, but it's 100% fun. True to its central idea, this Proofless branding is proof (pun intended) you can have a great time without alcohol. I set out to create a visual identity and packaging that would be light and full of life while remaining clean, chic, and mature.
Now, Proofless looks, feels, and tastes like summer all year long. The blended an unexpected trio of characterful fonts, a warm yet muted color palette, and a beach-based creative direction to create a dynamic brand personality that no other drink can claim: artisanal, trendy, and familiar all at once.
