This brand may be zero-proof, but it's 100% fun. True to its central idea, this Proofless branding is proof (pun intended) you can have a great time without alcohol. I set out to create a visual identity and packaging that would be light and full of life while remaining clean, chic, and mature.
Now, Proofless looks, feels, and tastes like summer all year long. O blended an unexpected trio of characterful fonts, a warm yet muted color palette, and a beach-based creative direction to create a dynamic brand personality that no other drink can claim: artisanal, trendy, and familiar all at once.
